According to MSL, the campaign aimed to transcend local viewership in a competitive streaming landscape, drawing global attention to this action-packed, African sci-fi anthology.
The campaign exceeded subscription targets by five times, garnered 64 million organic impressions and inspired over 200 local animators to join a special masterclass.
MSL's second gold came in the
Influencer Management category for the Nedbank 'Chow Town' campaign. In collaboration with DJ Zinhle and her daughter, Kairo, this campaign showcased Nedbank's innovative entry into the gaming world on Roblox, engaging young users with financial literacy through an entertaining and educational virtual restaurant game, adds MSL.
The results were impressive, generating eight million organic impressions, 21 000 clicks to the Nedbank4Me account and surpassing social media benchmarks, the agency says.
These wins demonstrate MSL's ability to drive impactful, creative campaigns that resonate, the agency adds.
"We are incredibly proud of these wins. Both campaigns reflect MSL's commitment to pushing boundaries and delivering impactful, innovative work for our clients that continue to resonate with South Africa's diverse audiences across ever-evolving communication platforms," concludes Gavin Etheridge, Managing Director of MSL.
For more information, visit
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*Image courtesy of Facebook