Long gone are the days of social media being a place to solely upload selfies or cute pictures of your cat — it is now an effective tool for businesses, brands, marketers and PRs. Saads Abrahams from media update is sharing insights on how to leverage social media for an impactful PR strategy.
Traditionally, PRs would send their press releases to their media contacts and wait for them to be published. Now, with the click of a button, a press release is sent out and is instantly in the hands of thousands.
This is why social media and PR go hand in hand — social media helps PRs amplify their messaging, build solid relationships and aid in managing a brand's perception — all in real time.
How else can PRs leverage social media? Let us know in the comments section below.
*Image courtesy of Canva
**Information sourced from Flume