The Davos Communications Awards, presented by the World Communications Forum Association (WCFA), recognises communications firms, experts and internal teams that have produced excellence and achieved quantifiable impact worldwide, says APO Group.
Canon's 'World Unseen Experience,' launched at GITEX Africa, enables individuals who have lost their sight or are visually impaired to experience the power of photography. By providing an opportunity to engage with photography through various sensory inputs, Canon challenged societal perceptions and broke new ground in the field of inclusive technology, adds the group.
APO Group says the 'Miraisha' campaign marked 10 years of Canon's youth programme in Africa. It did this through stories, getting people involved and grabbing attention from big media outlets.
Founder and Chairman of APO Group, Nicolas Pompigne-Mognard, says, "From Canon to many other remarkable partners, these accolades reflect the strength of our collaborations and our commitment to promoting positive narratives across the continent. APO Group continues to lead the way in shaping Africa's communications landscape."
Somesh Adukia, Managing Director of Canon Central and North Africa (CCNA), says, "At Canon, we are driven by a purpose that goes beyond imaging — it's about creating stories that inspire, empower and drive positive change. 'World Unseen' is a testament to our commitment to inclusivity, bringing to light perspectives that are often overlooked, while '10 Years of Miraisha Programme' represents a decade of empowering African talent, nurturing creativity and providing opportunities across the continent."
"Our partnership with APO Group has been instrumental in bringing these stories to life. Their deep understanding of the African media landscape, combined with their strategic storytelling approach, has helped amplify our vision and connect with diverse audiences across the region. These award-winning campaigns are not just milestones; they are proof of the impact we can achieve together," adds Adukia.
"We are proud of what we have accomplished with APO Group and look forward to continuing this journey, creating initiatives that leave a lasting impact and drive meaningful change for Canon and the communities we serve," says Adukia.
APO Group concludes that these awards strengthen its standing as a top pan-African PR and communications firm.
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*Image courtesy of contributor