With nearly two decades in the spotlight, Taylor Swift's name sparks headlines, dominates social media and regularly fills stadiums. While her lasting success in the industry speaks volumes to her musical talent, it is also a testament to her PR genius.

In an industry where relevance fades fast, Swift remains a case study in sustained publicity. She, together with her PR team, shows a clear understanding of media control, audience engagement and reputation management.

So, what can PR pros learn from Swift's unmatched publicity game? 

 

 

Do you have a favourite PR lesson from Taylor Swift? Let us know in the comments section below. 

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In the mood for more Taylor Swift lessons? Check out Social Media Tips From Taylor Swift's TTPD [Infographic].

*Image courtesy of Facebook