Public relations (PR) is about more than just getting media coverage. Instead, the focus is on telling the right story to the right audience at the right time. As we all know, in today's hyper-connected world, PR can either make or break a brand.
From planning and audience insight to timing and tone, the difference between good and bad PR often lies in the details. While good PR builds trust and creates meaningful engagement, bad PR does the opposite: it confuses audiences, sparks backlash and often requires costly damage control.
Public perception shifts fast, and social media amplifies every misstep. PR professionals cannot afford to get it wrong. That is why knowing the difference between good and bad PR is more important than ever.
Do you agree that there is such a thing as bad PR? Let us know in the comments section below.
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