Under the new partnership, Comms Reddy will deliver strategic guidance and marketing and communications services, with a focus on amplifying Tamela's presence in the competitive finance and investment sector, says the agency.

Cheryl Reddy, CEO of Comms Reddy, says the agency is honoured to work with a business that represents excellence in both financial stewardship and transformation. "The Tamela Group stands for trust, professionalism and impact. It's a business that doesn't just do deals — it creates meaningful value. We're proud to be supporting a team so deeply committed to responsible investment and long-term growth. Our goal is to ensure their story is heard loud and clear across the industry."

Tshepisho Makofane, Managing Director at The Tamela Group, says the partnership marks a strategic step in shaping the firm's voice in the market.

"We're excited to work with Comms Reddy to explore new, creative ways of positioning Tamela as a credible, forward-thinking player in the industry. This collaboration comes at a pivotal time for us, and we look forward to unlocking new opportunities together," adds Makofane.

The appointment signals an alignment between two black-owned, purpose-driven firms — each committed to excellence, impact and African-led growth, concludes the agency.

For more information, visit www.commsreddy.co.za. You can also follow Comms Reddy on LinkedIn, or on Instagram.

*Image courtesy of contributor