Over two days, the summit will bring together leading professionals, academics, policymakers and innovators under one roof to explore how public relations and communications can drive trust, credibility and leadership in a rapidly changing world, says PRISA.

With plenary sessions, breakaway streams, leadership insights and powerful networking opportunities, delegates will engage in high-level conversations and practical learning, all designed to raise the standard of practice across Africa by driving critical dialogue, innovation and professional development, says the institute.

Bradly Howland, President of PRISA, says the summit comes at a pivotal moment for the profession, "PR and communications are no longer peripheral functions; they are at the heart of reputation, trust and leadership in society. The PRISMS Summit is not only a platform to share knowledge but a movement to redefine the role of communications in shaping Africa's future."

According to PRISA, the 2025 program will include high-level discussions on:

  • AI Safety and Governance: Ensuring ethical use of emerging technologies.
  • PR Professionalism: Building credibility and accountability in the industry.
  • Leadership and Agency Excellence: Empowering practitioners to lead change in boardrooms and beyond.
  • Professional Roundtables: Collaborative exchanges with leaders from across Africa.

"Technology is racing ahead, but communication professionals must ensure it is harnessed ethically and responsibly. We also need to champion credibility in our work and ensure our voice is heard in the boardroom. This summit is where Africa's communicators will sharpen their skills, expand their networks and co-create solutions to the challenges shaping our industry," says the Howland.

"The PRISMS Summit 2025 is an opportunity to connect with peers, share experiences and shape conversations that matter to the profession. It's a chance to be part of a growing community committed to the future of the profession and communications as a whole," concludes Howland.

For more information, visit www.prisa.co.za. You can also follow PRISA on Facebook, LinkedIn, or on X.

*Image courtesy of contributor