AMIRI has debuted its first-ever Womenswear Pop-Up at Sandton City, marking the brand's introduction of the Women's Autumn-Winter 2025 Collection to the African continent.
With the aim of transforming Diamond Walk into a refined creative destination, the installation, which launches on Friday, 17 October, celebrates modern femininity, craftsmanship and the spirit of Californian luxury, says AMIRI.
Showcasing key pieces from the Autumn-Winter 2025 collection, the space aims to capture the essence of AMIRI's evolving women's narrative — where elegance meets contemporary design. Each silhouette aims to reflect the brand's signature balance of structure and fluidity, craftsmanship and ease, adds AMIRI.
Conceived by AMIRI Creative Director and Founder, Mike Amiri, the installation is defined by natural hues and the MA insignia. Thoughtfully designed with an aim to elevate each garment and embody luxury craftsmanship at its finest, staying true to the brand's identity, says AMIRI.
Textured cabinetry and a modern, minimalist layout set the stage for this new centerpiece within Sandton City's luxury wing. The open, breezy atmosphere reinforces AMIRI's modern Californian spirit, allowing the collection to be experienced from every angle, concludes AMIRI.
All You Need to Know About the AMIRI Womenswear Pop-Up
Location: Sandton City, Diamond Walk, Johannesburg, South Africa.
Trading Hours:
- Monday to Thursday: 09:00 to 19:00.
- Friday and Saturday: 09:00 to 20:00.
- Sunday and Public Holidays: 09:00 to 18:00.
For more information, visit www.amiri.com. You can also follow AMIRI on Facebook, LinkedIn, Instagram, or on TikTok.
*Image courtesy of contributor