In 2026, Carling Black Label is running a promotional campaign in South Africa linked to the tournament. The campaign includes a competition that offers participants the opportunity to win a trip to attend one of the semi-final matches in person, says Carling Black Label.

To enter, participants may register on the Carling Predictor website. Entry is also available through the purchase of selected promotional packs, offered in 750ml returnable bottles and 500ml cans, with instructions provided for registration via the website or a USSD code.

The main prize consists of a trip to attend a semi-final match of the 2026 tournament. Additional instant prizes, such as cash and airtime, are available during the promotional period. Entries opened on Monday, 6 April and will close in May 2026, adds the brand.

The FIFA World Cup trophy is widely recognised as a symbol associated with success in international football. The tournament itself represents the culmination of competitive qualification and international play.

The 'Made for Champions' campaign by Carling Black Label extends this concept by associating the tournament with broader participation and engagement among consumers. The campaign is positioned to connect the global event with local audiences through promotional activities.

Marketing efforts for the campaign include digital engagement across platforms such as Instagram, X, and Facebook, encouraging participation in the Score Predictor initiative and promoting the availability of limited-edition products, adds the brand.

The 2026 FIFA World Cup will be hosted across United States of America, Canada and Mexico. The campaign aims to provide South African consumers with opportunities to engage with the tournament through promotional activities and competition-based incentives, concludes Carling Black Label.

For more information, visit www.carlingblacklabel.co.za. You can also follow Carling Black Label on Facebook, X, or on Instagram.

*Image courtesy of contributor