Activate Communications has again joined forces with Sunsilk as the PR agency behind Unilever's hair care brand, Sunsilk Professional. Activate Communications have been working hand in hand with Sunsilk for the past two years providing publicity and media support for the brand.

Sunsilk Professional launched its latest product-line with new packaging earlier this year, aimed at revolutionising the afro hair care front. As part of the Sunsilk marketing campaign, Activate Communications are assisting the Sunsilk team in providing publicity for general trade events being held in Johannesburg and Durban throughout up and coming months.

The first two events, held at the Super Jumbo Cash & Carry in Crown Mines, and Maponya Mall over the weekend kicked-off to a great start. Sunsilk South Africa icon, Hlubi Mboya, aka Nandipha from Isidingo Fame, turned heads as her fans were in for a treat when they got to meet their favourite star. Customers who purchased Sunsilk's aftercare range consisting of braids spray; oil moisturiser; hair food; and treatment, won Sunsilk hampers; along with plenty cash prizes and other goodies. They also had their photos taken with the actress herself with personalised autographs.

Adding to the excitement, flamboyant hair expert and celebrity hair stylist, Shaka Mbatha, also added his special touch with helpful hints and tips on how to maximise use of the Sunsilk aftercare range for beautiful hair that is both healthy and shiny.

“We are proud to be working with Sunsilk on these series of exciting events aimed at further profiling the brand to users. As an agency, we are committed to ensuring that the Sunsilk brand grows in the eyes of consumers and we look forward to seeing the brand reach new heights through the publicity we generate,” says Michelle Govender, Director of Activate Communications.