Says Jet Club Manager, Antashia Sassman, “We’re thrilled with the support the Jet Club enjoys from so many of our loyal customers, and make it a priority to create tangible value for our members and their families via a number of proprietary services and Club benefits. Jet is built on the 'Good For Life' brand philosophy and as such, we aim to better understand our members’ needs by inviting feedback and encouraging dialogue with our customers via the Jet Stores website and our monthly Jet Club magazine. We’ve recently focused on growing our family and lifestyle benefits offering, which has culminated in our two latest benefits that encompass movies and travel.”

The Jet Club partnership with Ster Kinekor represents the cinema chain’s fourth discounted ticket-price club platform, which include the Ster Kinekor Movie Club, Discovery Vitality and Edgars Club. The Jet Club/ Ster Kinekor Movie Card offers Jet Club members a variety of significant discounts and preview opportunities. Positioned as the country's largest cinema chain with approximately 65% of the market share, Ster Kinekor has operations in South Africa, Namibia, Zambia, Zimbabwe, and Lesotho.

Newly appointed Editor of Jet Club Magazine, Linda Mali comments, "Jet Club members are brand loyal and proud, and as such appreciate a supportive and value-driven relationship with the brands they choose to support with their patronage. Jet Club Magazine enjoys a monthly readership of 5,8 million and provides an integrated relationship-building tool with our readers, which helps to inform us of the issues that keep them awake at night, and around which we can create tailored solutions via Jet Club.”