Over R112 000 was raised in support of the initiative due to the generous donations and sponsorships received from Ciro Beverage Solutions, Monin and Protea Hotels and overwhelming support from the public.
The PinkDrive is an initiative aimed at offering services to women across South Africa, who do not have access to information on breast health. Mobile units provide affordable and convenient mammography services to women. They also give free scanning and education to disadvantaged communities via local clinics, community health centres and specified hospitals without oncology facilities.
Ciro partnered with Protea Hotels to supply a range of coffee products in order to prepare the espresso based hot and cold beverages that were served to guests who attended the events countrywide. In addition, Ciro sponsored on-site Ciro trained baristas, skilled professionals who facilitate the training of the hotel staff in the preparation and service of the drinks.
Comments Sharon Smith, marketing manager of the Pink Drive, "This national event was a major success, the concept of 'High Coffees' was unique and something we will repeat. This is a winning combination of entertainment, education and breast cancer awareness prevention."
For more information on the Pink Drive, visit
www.pinkdrive.co.za or contact Sharon Smith on 011 998 8022. For coffee solutions, contact Ciro Beverage Solutions (011) 287 6700.