The company’s vision is to build communities by connecting them with relevant products and services from both the private and public sectors and by re-investing a portion of the company’s turnover into CSI and Green projects in the schools within which it operates.
SchoolMedia was conceptualised by the 21-year-old entrepreneur with a vision of connecting communities “one school at a time” via display systems and outdoor signage that make information and advertising available to students and their families. Not only has Khethi set the bar high for other young South Africans with this entrepreneurial media company appealing to companies across the board targeting the youth market, but also with his level of social awareness in uplifting schools.
In addition clients are ‘giving back’ to local communities while advertising. A current client - Addidas and Orlando Pirates - has recently risen to the occasion, utilising SchoolMedia to promote a number of opportunities for the local youth. In line with the fast approaching African Cup Of Nations (Afcon), Addidas is offering school children a chance to win a unique experience with the Orlando Pirates, getting a chance to sit and interact with players during a game. School pupils simply have to SMS “Orlando Pirates” along with their name and school name to 33174 to enter.
What’s more is that the companies are also giving learners a chance to have the Orlando Pirates visit their school for a motivational talk and to play football with the community.
A school pupil will also stand the chance to take part in AFCON by assisting the players during the matches as a ‘carrier.’
SchoolMedia has utilised 2012 to introduce and build installations into schools in Gauteng and enjoys sole rights of installation into thousands of schools across the province. 2013 will see Ngwenya taking this reach nationally. Through the media owner, companies and organisations are able to communicate in a positive way approved by the schools. By doing this, the channel lines to communicate with children in schools are opened.
Ngwenya has great plans for 2013 as he strives to build his company, provide a valuable service to corporates and uplift the community and he is looking forward to further growth and positive impact next year. As mentioned, a key element in his interaction with the schools is to plough investment back into the schools by utilising a portion of the company’s profits into greening the schools corporates are advertising in.
If anyone would like to get involved or communicate their projects to their community or school, contact SchoolMedia via www.schoolmedia.co.za
or call them at 011 867 4377.