ALERT’s chief operating officer, David Youldon, announced: “I am delighted to join forces with Gorilla Corporation and Alchemy World NGO as our Ethiopian partner. Ethiopia is a large and complex country, and we feel better equipped to implement our responsible development approach to conservation through this joint venture. We are confident that together we will impact the ecosystem and the surrounding communities positively; and that this will result in saving the last of Ethiopia’s lions.”
Entrepreneurship development programmes to alleviate poverty in rural East Africa are the hallmark of Alchemy World NGO. According to Gorilla Corporation CEO, Carlo Tortora Brayda di Belvedere: “Our primary goal will be to secure and restore sustainable lion populations throughout the present and potential ranges in Ethiopia, this can only be achieved through community development programs, entrepreneurship initiatives, and first class wildlife conservation. It is for this reason that we have decided to seek out a formal alliance with ALERT to tackle together the catastrophic plight of the Ethiopian lion, whose population has dropped to only about 1000 animals. ALERT have the experience, and the capability to succeed on this ambitious mission.”
This strategic alliance combines Gorilla’s capabilities in sales, marketing and fundraising with decades of combined experience in lion and wildlife conservation by ALERT’s team of staff and technical advisors and Alchemy World NGO’s network in Ethiopia and its experience of community development in the country.
For more information, visit
www.defendthelion.org.