marcusbrewster to give Robertsons Herbs and Spices' Sky Dine activation wings
Publicity 85
Robertsons Herbs and Spices, part of the Unilever stable of brands, has appointed marcusbrewster for media, blogger and influencer relations surrounding its Sky Dine activation. Four planeloads of passengers on kulula.com domestic routes will be taken to new heights of culinary enjoyment in March when Robertsons serves a cuisine meal by Reuben Riffel.
marcusbrewster will be working with Robertsons’ lead agency, The Hardy Boys and digital agency, Liquorice to show how the right combination of herbs and spices can make meals memorable. “This brand activation demonstrates that fine dining experiences are not limited to restaurants – passengers on board the flights will have their perceptions of in-flight meals changed with a surprising fun twist” says account director Monica Braganca, Gauteng bureau chief for marcusbrewster’s Johannesburg office.
“Robertsons has been involved in the business of providing South Africans with the best quality herbs and spices since 1924, and with a wide range of over 60 different types of flavours, we were looking for an entertaining way to show how a simple combination of herbs and spices can add the right twist to a meal and create a culinary experience. We look forward to creating more delicious experiences in future,” concludes Deeolan Govender, marketing manager for Robertsons Herbs and Spices.
Robertsons Sky Dine is the third successful Unilever assignment for Brewster’s agency in as many months. At the end of 2013, his firm launched Magnum Pink & Black and in February, marcusbrewster’s Cape Town office wrapped up the Flora 21 Day cholesterol challenge.
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