Checkers plants 1800 trees during its Arbor Week initiative
Publicity 59
Schools and communities around the country will soon feel the benefit of greener surroundings as 1800 trees will planted for them in the Checkers supermarket chain’s Arbor Week initiative. During the first week of September Checkers urged customers to get involved in their wish to plant trees in disadvantaged schools and communities throughout the country.
Checkers customers from around the country took up the challenge and uploaded pictures of themselves or a friend hugging a tree onto the Checkers Facebook, Twitter or Instagram pages using the #TreeHugShot tag. For every picture of a “hug shot” uploaded, Checkers undertook to donate a Spekboom, Fruit or other indigenous tree on behalf of their customers. Almost 600 images were posted using #TreeHugShot.
Arbor Week is the ideal time for South Africans to get involved in a gesture of sustainable environmental management in a fun way and with no trouble at all. Not only is Checkers planting a tree for each image received, to show their commitment to bettering the environment, Checkers have trebled the number to 1800.
Checkers have teamed up with social and environmental enterprise, Food and Trees for Africa, to donate trees to 53 disadvantaged schools and community groups nationally during Spring. Their green programme, Trees for All, aims to educate and transform schools and other community centres into healthier, more sustainable environments. Trees donated include White Stinkwood, Wild Olive, Wild Plum, Common Wild Pear, Common Coral, Lavender, Karee, Forest Bushwillow, River Bushwillow and Spekboom trees.
Based on a conservative 60% survival rate, it is estimated that the 1800 trees donated will offset 664.2 tonnes of carbon through their lifetime - as per the Verified Carbon Standard (VCS) and Global Greenhouse Gas (GHG) calculations provided by Food and Trees for Africa.
With this initiative, Checkers hopes to assist in beautifying the environment, whie giving schools a sense of pride and teaching the youth to be more ecologically conscious. Indigenous trees help reduce air pollution, provide shelter and food for wildlife, protect the soil in barren areas, promote biodiversity and are cost effective to maintain as they don’t require fertilising.
This campaign was an easy way for customers to get involved, have a tree planted on their behalf and change the environment for the better. Who knew that tweeting could give you green fingers?
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