Launched in June 2012, Jumia is already reaching breaking numbers for internet shopping; selling books, fashion wear, electronics and more.

Nicolas Pompigne-Mognard , founder and CEO of APO says; "I have been watching Jumia from the beginning, and I believe that their communication strategy is a great model to follow for all entrepreneurial businesses in Africa. We are very proud to be working with Jumia. It does not matter if you are in Africa or anywhere in the world, everyone is after the same thing; efficient innovative fast service."

Jumia has grown exponentially in three years and now operates in 11 African countries, overcoming along the way trust and logistic issues that span across the continent. It can boast of many commercial successes, Black Friday being proof e-commerce is here to stay in Africa. More than 2.3 million Nigerian customers flooded the website on Friday, 27 November 2015, leading the e-commerce to generate 25 times more revenue on one single day than on any other day.

Jumia’s press releases will be distributed via Africa Wire, the newswire service for press release distribution and monitoring in Africa.

Used by some of the world’s largest companies, PR agencies, institutions and organisations, APO Africa Wire has a potential reach of 600 million and guarantees extensive outreach in Africa, acting as a channel that allows APO’s clients to target audiences in all parts of the continent and also the world.

For more information, visit www.apo.opa.com. Alternatively, connect with them on Facebook or on Twitter.