The company introduced #Stickers in June as a new way for users to get creative with photos and connect them to the world on
Twitter. In the past few months, millions of photos have been tweeted using these visual elements.
Promoted #Stickers will be featured in the #Stickers library. In Twitter’s
blog post, llya Brown, head of Product, Brand & Video Ads, writes that these stickers “offer a form of creative expression that makes a person’s photos more fun and engaging”. She also notes the new feature is an opportunity for brands to drive brand affinity and raise awareness of their message at scale.
Pepsi is the exclusive launch partner of Promoted #Stickers, and will share nearly 50 custom stickers across 10 markets for fans to use as part of their global PepsiMoji campaign. The partnership includes a custom Niche creator campaign, showing consumers how to use their stickers, as well as a branded Pepsi emoji and a Promoted Trend.
In a
press release from Pepsi, the company stated the stickers will appear in the #Stickers library in Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, United Arab Emirates, and the US.
You can find out how
Twitter’s Promoted #Stickers work
here.
*Image courtesy of Marisa Allegra Williams for Twitter, Inc.