An 'Instawalk' through Durban followed the morning skills transfer session, which gave students the chance to apply their new skills. The ‘Stories' adverts the students created after the 'Instawalk' were judged by a panel of professionals, including Facebook’s Creative Shop, Durban Tourism, and the Facebook EMEA director of marketing.
"There are a lot of tools out there that allow advertisers to use social media very effectively," adds Maliyamungu Muhande, a third-year student at Vega who is studying a bachelor of arts in creative brand communications and is majoring in multimedia design. "For creatives, the key is making it all work. I have loved the chance to explore specific skills – like how to approach video and effectively using Instagram and Stories for ads."
Since 2015, the number of Africans connected to Facebook has increased by 42%, to over 170 million monthly active users. Highlighting the power of mobile, South Africa has 8.9 million daily active people, with 96% of these accessing Facebook via a mobile device. Instagram also continues to make an impact on the world, and businesses are taking note. The first quarter of 2017 saw one million advertisers using the platform.
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