The creative execution comprises of three videos celebrating Radisson’s new breakfast concept and the Radisson restaurant location. The memorable moments showcased in the videos include an executive clinching his first big business deal, a couple getting engaged while holidaying with Radisson Blu, and a family celebrating the news of a forthcoming addition to their household.

"The key message of the campaign is that the best travel moments begin at a superb hotel, but they all start with a Super Breakfast," says Marie-Laure Blaise, Carlson Rezidor Hotel Group’s senior marketing manager: Africa and Indian Ocean. "We’re thrilled that the campaign creates an emotional connection, which is what our Super Breakfast does each morning with our guests."

Radisson Blu – '#SuperBreakfastMoments'

"Our breakfasts have always been an attraction for guests," adds Blaise. "The Super Breakfast, however, takes this to a new level. Ingredients are also sourced from domestic suppliers as part of our localisation strategy, keeping us culturally relevant, with a sustainable operation."

The campaign launched on social media, driven by all the Radisson Blu hotels across Africa and the official brand channel, encouraging the public to take a picture of their favourite breakfast item and share it on Facebook, Twitter, or Instagram using the campaign hashtag, '#SuperBreakfastMoments'.

Entrants stand a weekly chance of winning a Radisson Blu Super Breakfast for themselves and five friends at a Radisson Blu hotel of their choice during the month of September.

For more information, connect with them on Facebook, Twitter or on Instagram by using the #SuperBreakfastMoments hashtag.