The campaign is aimed at all South Africans with access to a social media account. "This World Food Day we are appealing to all foodies who would usually post a recipe or appetising food image to turn their food posts from a virtual meal into a real meal by sharing '#ShareAMealSA'. It’s a chance for everyone to do their bit to help stop hunger," says Keegan Eichstadt from KNORR.
KNORR aims to use its scale to raise awareness about the food insecurity problem in South Africa by to highlight the importance of good nutrition and making food accessible to more people. "Sadly, one-third of food produced in South Africa gets dumped in landfills, while over 14 million people go hungry," adds FoodForward SA managing director Andy Du Plessis.
Knorr and FoodForward SA have an event planned for Monday, 16 October where they will be supplying over 200 meals to children at the Pauline Podbrey Foundation in Khayelitsha Cape Town – a beneficiary of FoodForward SA.
The Pauline Podbrey Foundation was established in 2009 and offers after-school educational support and sports activities to children from the local community. It also provides them with a daily meal – sometimes their only meal of the day.
For more information, visit www.knorrwhatsfordinner.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram by using the #ShareAMealSA hashtag.