There are plenty of social media post ideas out there if you’re looking for inspiration like this one – 31 Social Media Experts Reveal Their Secrets For Increasing Engagement On Instagram. Professionals detail about how they used novel ideas to increase engagement on their Instagram feed.

Here are seven suggestions you can use to build reach and engagement:

1. Create a series

If you want to make your podcast seem more like a curated event rather than series of random posts, consider creating a daily, weekly, or monthly series. This will give you a chance to interact with your followers on a regular basis.

For instance, you can create a series related to trending topics. All you require is a branded hashtag to get started. You can then put up related posts and communicate with your followers through Twitter. You can also put out live videos and schedules chats so that your followers can express their opinions while engaging with your brand.

2. Conduct audience polls

Polls are a great way to get your audience involved. There are several tools online that can help you quickly create customised surveys. You can use these polls to engage your audience, conduct customer research, and even host giveaways.

For instance, asking your audience what type of content you’d like to see more of will help you collect useful feedback while engaging your audience. You can conduct polls on Facebook, Twitter, Google+, and YouTube.

3. Organise a social media takeover

Letting another brand or individual take over your social feed will inject new life into it. These typically last for 24 hours and, during this period, someone else is given control of your social accounts. If you can rope in a celebrity or a social media influencer with a huge following to take over your accounts, you can gain interest from a new audience.

Other good candidates for takeovers are industry experts and business partners. Ensure that you choose someone whose target audience is similar to your own, since the idea behind a takeover is to gain exposure.

4. Add a GIF

By choosing a funny or relevant GIF to go with your blog post or tweet, you can cut through all the clutter out there. GIFs work better than static images because of the autoplay factor. They will catch the attention of your followers by standing out in the stream of tweets.

One way to do this is to attach a GIF to your tweet when sharing a blog post. GIFs can be used on various social media platforms such as Facebook, Twitter, Instagram, and Google+.

5. Go live

Many brands are using live videos to drive engagement and increase organic reach. On Facebook, live videos are ranked higher on the news feed than non-live videos. People are more interested in live videos and spend three times more time watching them than videos that are not live.

Another advantage of live videos is that they don’t need to be scripted or professionally produced. While it’s a good idea to put in a bit of planning, the impromptu nature of live videos is what makes them so appealing.

6. Team up with another brand

Co-marketing with another brand is a mutually beneficial situation. You can collaborate with the brand on a piece of content, webinar, e-book, promotion, or even an entire campaign. This way you will gain exposure from the brand’s followers. Ensure that you partner with a brand that has a similar target audience. It is easy to sync efforts on social media to create high-quality content.

7. Share your milestones

Brands must showcase their successes and share their victories with their followers. It’s a good idea to let followers know about milestones such as hitting a new sales goal, collaborating with a leading brand, or being featured in a new publication.

This will allow your audience to relate to the human side of the brand while bringing attention to any accomplishments. Telling your brand’s story can make it relatable and cement your company’s status in the eyes of your followers.

Merely having a presence on every social media platform isn’t enough to build an audience and keep your existing followers engaged. It is essential to consistently post engaging, relevant content to get people to notice and stay engaged with your brand. With the post ideas mentioned in this article, there’s no need to ever run out of inspiration again.

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media update has been using the social media tracking and reporting service amaSocial to monitor our social media activity, stay on top of comments and complaints, and keep up with conversations in the social sphere. Read more here: BLOG: Three ways your brand can use social media monitoring.