The 'Moments' that get the most 'Likes' for any and every part of that day’s featured song will make it into that song’s 'Story', which is a fan-created music video made of the 'Most liked' scenes.
At the end of each day, (20:00 ET, Monday to Friday) individuals can win exclusively signed merch from the artist, 'perks' or even a stack of cash. The app will also give the two runners-up gift certificates to the artist’s merch store.
The contest began on Wednesday, 18 July and will keep running for the foreseeable future. Full contest rules can be found here.
"Entering the Make the Video Contest is easy for existing Vertigo users or those new to the app. All you have to do is tap a button, and the contest song will start automatically," says Dan Yen, COO of Vertigo.
"It will bring down the viewer to take a video or photo, or add existing video or photo from your device to the song," adds Yen.
"Whoever submits visual content for that song is entered into the contest. That user-generated content becomes a post to their feed and all those posts can be Liked. The content with the most Likes goes to the top of the leaderboard, and whoever remains at the top of the board at the end of the day wins the prize," says Yen.
The daily songs will change, and so will the content that’s tied to them. As content builds up for the song, the user content will surface on the centre screen of the app whenever the apps users listen to that song.
As people enter the contest and as their content gets Likes, the crowd-sourced visual imagery that people see when playing the song will be constantly changing.
"This is a fun way to empower and encourage people to share life through music and for us all to see the best-shared glimpses inspired by the day’s song," says Greg Leekley, CEO of Vertigo. "Every story has a song and, now within Vertigo’s legal social music app, every song has a story that we can all see and share."
For more information, visit www.vertigomusic.com. You can also follow Vertigo on Facebook, Twitter or on Instagram.