The new offerings aim to help small businesses save time and resources so they can focus on growth. The offerings include Automated Ads, Appointments and new video creative tools.

  • Automated Ads — Takes the guesswork out of buying ads on Facebook, creating the right campaign for each business in four steps. Based on the business's unique goals, this tool uses the existing images from their business page and lets business owners 'set it and forget it', aiming to make it easy for them to advertise and focus on other aspects of their business;
  • Appointment Booking — Expands Facebook's free tools for small businesses to effectively manage their time. With this new tool, service-based businesses on Facebook and Instagram can now accept and manage appointments, customer information and send appointment reminders — all from their phone.
  • New video creative tools — Helps small businesses build eye-catching video on their mobile phones in minutes.
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