This is according to Katrina Hatchett, tech blogger at Academic Brits and writer for Origin Writings and PhDKingdom. Here, she provides her insights:
For the social media managers themselves, work can be rewarding but it can also be extremely stressful, all-consuming and panic-inducing. Part of this relates to the fact that social media never sleeps as well as how demanding people on the Internet can be.
Overall, it’s tough for even the most organised and well-adjusted professional.
Let’s take a look at six tips for improving the speed of your work and the quality of your results:
1. Study your audience
Having a well-thought out social media strategy, with scheduled posts and regular updates on everything your client is working on, is all very well, but you have to understand the people you are speaking to before you can have real
Studying your audience demographic will partially mean studying your client and their habits, rhythms and responses of the people who interact with them via social media. This will allow you to more effectively hone in on what they want to see and hear. It will require some labour without immediate results, but it will be worth it.
2. Accept the creativity and act accordingly
Contrary to what all of the data management, machine learning start-ups will try and tell you, creating posts for social media is a creative process. Creativity is not something that can be pressured and a lot of it will depend on your mood.
"It’s vital that you are in the right place mentally as you try and get posts completed. You have to have artistic flexibility paired with the work ethic and goals you may have set yourself," says Hailey Prince, marketer at WriteMyx and NextCoursework.
Be zen, give yourself space to think. Your creative product will be better for it.
3. Run scheduled posts for consistency
To U-turn drastically on the creative freedom concepts, it is also very advisable for you to run scheduled posts. One of the most important elements of social media management is consistency.
Feeds that are inconsistent will lose followers over time and will inspire a sense that the company, brand, individual doesn’t take interacting with fans and followers seriously. Keeping to a strict schedule will keep you consistent.
4. Run scheduled posts for optimisation
The secondary benefit of running scheduled posts is that you can completely optimise the time of day that you choose for your postings to base it around follower activity data.
There is already a whole load of software options for telling you the optimal times for posting content.
"It might seem like it’s obvious when you ought to be posting. However, the bigger you get, the more that changes. For example, maybe your Facebook feed is looked at a lot at lunchtime in Delhi, while Instagram is hardly used ever outside of the United States and usually around 17:00. Scheduling your posts to capitalise on all this data is vital," says James Black, manager at BritStudent and Australia2Write.
5. Be human
Running scheduled posts is the gateway drug to running automated posts, generated and cultivated by bots. This might work for a select few companies, but in general, social media is a platform that encourages and embraces expressions of humanity, not the metallic chirpings of robotics.
6. Proofread everything
Social media is an absolute minefield that also happens to be a gold mine. Get it right, and it spells total success for you and your client. Get it wrong, and it can literally kill your career. One bad tweet these days will get you fired, so proof everything for spelling and for content.
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