Instagram Stories can be an amazing asset to your business — once you know how to make your stories stand out, that is. 

Over the past decade, Instagram has exploded and has become THE place to connect to people with visuals. As a business, it would be foolish to pass up this opportunity to connect to potential customers.

Instagram launched its Story feature in 2016, allowing users to post photos and videos that vanish after 24 hours. The feature is a great way to direct people on social media to your company webpage to view your content by adding the link into the brand’s Instagram profile ‘Bio’. 

But first, you need to master the art of the Instagram Story. 

Here are five tips that will make your Instagram Stories stand out:

What do you do to make your Instagram Stories stand out from the rest? How do you ensure that viewers don’t skip past the first slide? Let us know in the comments section.

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Not sure if Instagram is the platform for your business? Here’s a A three-step guide to choosing the best social media platforms for your business to help you out.