Using Twitter as a B2C engagement tool can be easy, but it takes a while to get in the swing of things. media update’s Nicole van Wyk teaches businesses how to successfully engage with its customers on Twitter.

According to QuickSprout, 79% of Twitter users are more likely to recommend the brands that they follow.

Additionally, 61% of followers want to offer ideas and feedback, so give them the opportunity to interact with your business online. This will reassure them that you are open to making changes to your product or service for their benefit.

QuickSprout also found that 73% of followers want updates on future products. This will help you eliminate unnecessary features and any functionality you may want to add. It makes the production and roll-out process easier if you are communicating with your clientele and know firsthand what will and won’t work.

Keeping these stats in mind, it’s now time to get down to Twitter business:  

Does your business have a Twitter account? Let us know in the comments section below.

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For some more tips, check out our article, Maximising a corporate Twitter account.

*Image courtesy of Vecteezy