Social media can be wondrously productive and money-saving at the same time — when used wisely. Initially introduced to keep everyone connected, the social media platforms Facebook, Pinterest, Instagram, and Twitter are now used for many more things.
"If You Use Social Media Strategically, You Can Save Money." — Andrea Woroch, consumer money and savings expert.
It is said that social media works well with groups — especially the millennials. According to the Deloitte report, it is found that 47% of millennials are influenced by social selling or media marketing in their buying behavior.

Social media has discernibly impacted many things, particularly the method of selling goods, attracting huge masses of customers and purchasing behaviors of online shoppers. It was found in the latest survey that around 74% of the customer’s purchasing decisions are drawn because of using social media sites

This means that those who love shopping online must get savvy with various social media websites to significantly save. These mediums will bring you across various businesses and e-commerce platforms that are known for providing the best quality products at great discounted deals.

Browsing on social media networks will help you to be productive, especially when it comes to saving money on shopping. This is because the steady growth of special media platforms is opening up great opportunities for e-commerce business owners and marketers to connect to many more customers.

Here are three ways to save money on products or services with the help of social media:

1. Follow online businesses or e-commerce portals

Businesses and e-commerce websites tend to reward their loyal customers with exclusive deals and offers. It is rewarding to follow your favourite e-commerce or business account on social media as you not only get updates about their latest product or service, but you also get to enjoy flash deals, freebies and special coupons. 

For example, in South Africa, fashion websites like Cotton On & Co., Shein, NewChic, etc., are some of the most popular shopping destinations that best known for updating the latest trends.

Fashion-conscious women or men must follow their favourite fashion shopping store's page on social media websites to keep themselves up to date with the latest happenings.

2. Use hashtags to simplify your search

Using hashtags is the easiest and simplest way to find great deals and offers on social media. Hashtags refine your search for any particular product or service. You don't have to search for hours to find what you wish to purchase and other related offers. You simply need to use specific hashtags, related to the desired product and service, to narrow down your search.

For instance, if you are looking for offers on fashion or furniture, then you can use popular hashtags like #furniture, #furnituresale, #Womensfashion and #discount fashion deals.

Besides buying products, social media also plays a vital role in attracting travelers to plan great holidays by getting inspired by their friend's travel diaries and vacation goals.

Websites like, Klook and Travelstart have their official business pages on Facebook, Instagram and Twitter where they share their customer's holiday experiences, along with exclusive deals and offers to inspire potential millennials.

3. Consider word-of-mouth referrals

Word-of-mouth referrals are the most effective and powerful way to not just grab the best deal and quality product, but to also save significantly on the go. With the cool recommendation tools provided by various social media websites, it becomes really easy to get updates about the upcoming sale events and their money-saving importance.

You can even ask your friends to recommend their favorite product or services such as an affordable restaurant, cheap birthday locations, their favourite winter wear for women or sportswear brand.

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