According to Instagram, hashtags are a great way to connect with people, to get your posts noticed and to build your following. The platform has indicated that the most popular hashtags in South Africa include:
  • #Love
  • #Fashion
  • #Sandton
  • #Memes
  • #CardiB
  • #SouthAfrica
  • #Iyadilizokumangaza
  • #Iyadilabantu
  • #Instagood
  • #TheQueenMzansi
Additionally, Instagram has given four tips about how to use hashtags effectively:
  1. Less is more: Don't use too many hashtags per feed post — focus on the ones that are most relevant.
  2. Focus on specifics: With a generic hashtag, your post will be harder to find. For example, posting '#Labrador' rather than '#dog' will help fans of the breed find your post.
  3. Add hashtags to your bio: You can add hashtags to your Instagram bio, making your profile more discoverable for people who share your interests.
  4. Find related hashtags: Type a hashtag into the app's search bar, and then select 'tags' from the dropdown menu to see the top hashtags that are closely related to it.
For more information, visit