Valentine’s Day is one of South Africa’s favourite holidays, and the residents of the country certainly aren’t afraid to show it! According to a 2019 survey by Mastercard, “sentimental spending in South Africa has grown by 66% [from] 2016 [to 2018] — well above the global average of 3%”.

Interestingly enough, despite the big bucks South Africans are shelling out for V-Day, the study found that only 3% of the holiday purchases were made online — a number we’ll surely see increase in the coming years.

And as for the top South African search queries related to the day of love, 2019’s most searched phrases were:
  1. Valentine’s Day 2019
  2. Valentine’s specials 2019
  3. Happy Valentine’s Day pics
  4. Happy Valentine’s Day GIF
  5. Valentine’s Day movie
Armed with that knowledge, media update’s Aisling McCarthy is here to help you say how you really feel — in any of South Africa’s 11 official languages (or all of them if you’re really feeling the love).

So, without further ado, here’s how to say “I love you” in South Africa’s 11 official languages (as well as South African Sign Language):

What shopping and marketing trends do you think we’re likely to see this Valentine’s Day in South Africa? Share your thoughts with us in the comments section below.

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Did you know that South Africans spend an average of eight hours and 25 minutes on the Internet every day? Find out more in this Infographic: 2019 South African social media stats.