media update’s Talisa Jansen van Rensburg takes a look at three ways to ‘sleigh it’ on social media during the holiday season.

Social media is a great platform to use over the festive season as it ensures that you are able to reach your target audience and that you stay relevant by staying connected to your audience during this time. Consumers will associate your brand with having a good time — similar to how the holidays make you feel.

Many brands will try and push promotions and content on social media during the festive season, which means that if you don’t do the right things, your content and social media efforts will be lost in a sea of other content.

With that in mind, here’s a look at three ways how you can ensure that you ‘sleigh’ on social media this holiday season:

How else can brands stand out on social media during the holidays? Be sure to let us know in the comments section below.

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If you want your social media strategy to be better prepared for the holiday season, then be sure to read South African social media stats for 2020.
*Image courtesy of Unsplash