Can Instagram Reels be a true competitor to TikTok? It's a huge
challenge, given TikTok's explosive development over the last two years and with the app having an impressive user base of over one billion users.
Instagram, on the other hand, claims that Reels is growing and that it will strive to introduce innovative exploration tools and alternatives to make it a more attractive experience. This will be in order to attract both developers and viewers to its platform.
But will these efforts pay off?
With a sample group of only 200, some interesting points have been raised, especially in terms of relative view counts versus app interaction: