Christine Beukes dives into the five most frequently asked questions about Twitter marketing.
Many brands are eager to get on this platform, and it’s easy to see why. With 192 million active users on the platform
, it would be smart to hop on this social media bandwagon.
However, when it comes to marketing your brand on Twitter, new players to the platform are often stumped as to what exactly
they need to be doing.
Don’t worry, we’re here to guide you through it!Here are the top five FAQs about Twitter marketing — answered:
1. How do I get more retweets?
The fastest way to get retweets on Twitter is by making your content relatable
You can do this by:
- Making your audience laugh: If your brand’s personality allows you to be conversational and funny, then take advantage of that! Don’t just share sales pitches; make your followers smile and encourage sharing on Twitter.
- Sharing the brand experience: Try to share information about your brand in an interesting and engaging way. For example, you can share some spoofs from a campaign or some behind-the-scenes footage of an upcoming brand event.
- Ensuring you have great visuals: People love powerful imagery, so share them as frequently as possible.
- Connecting with your audience: The best way to relate to your audience is to understand them. Try analysing some of your followers to see what they share on Twitter and replicating and incorporating that content into some of your brand’s messaging.
2. What are the best practices for tagging people?
The purpose of tagging someone on Twitter is to draw their attention. This is done by inserting a brand or individual’s username with the accompanying ‘@’ tag. Once this @tag is used, they’ll receive a notification that they’ve been mentioned in a post, whether it’s your own tweet, a retweet or on a thread.
Is there a ‘better’ way to tag someone? You betcha! The team at Buffer have provided some tips on the best practices for tagging people on Twitter
- Include the word ‘via’ before the @username. This is to indicate who the author of the post is.
- Add the acronym ‘HT’ before ‘@username’. HT translates to ‘hat tip’ and is your own way of ‘giving kudos’ to a particular author.
- When referring to a company or individual, always replace their name with their @username … if they have a Twitter account, that is.
3. Who should I be targeting on Twitter?
To put it bluntly: Your audience
. But how do you find them? Well, the clear answer is to use a social media monitoring solution
This technology tracks relevant keywords surrounding your brand in order to give you the insights you need to find out who’s talking about your business. Once you know who has been mentioning your brand, as well as the keywords they’ve been using, you’ll know exactly
where to find your audience.
4. How many hashtags should I use?
Twitter advises that brands use no more than two hashtags per post
. With that said, users can include as many hashtags as they would like, but it's best not to overuse them.
Including too many hashtags not only confuses the algorithm but it is also good SEO practice to only include relevant
hashtags. In other words, keep it simple and only include hashtags that are relevant to your post.
5. How do I get that blue tick?
Since the return of Twitter’s verification feature, many brands have been wondering, “How do I get that blue tick?” Well, the best way to do this is by doing the following:
- Ensure your profile has been updated, including all company information, your image, birthday, phone number, name, bio as well as your email address.
- Fill out the verification form and send it to Twitter.
- Make sure your Tweets are set to ‘public’.
- Check your status.
You can do this by going onto the platform, clicking on the ‘settings and privacy’ tab, selecting ‘account information’ and entering your password.
You’ll then see a drop-down, one of which will say ‘verified’; it will read ‘yes’ if you’ve been accepted and ‘no’ if you have not. Don’t lose hope if it says ‘no’; you can always wait 30 days and try again.
Are there any more questions you feel need to be answered when it comes to Twitter marketing? Let us know in the comment section below.
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*Image courtesy of Vecteezy