Brands today need to focus more on tracking and measuring their reach. Why?
Well, considering that more and more social media platforms are requesting to track a user’s activity, this is one of the best ways to know how to find consumers, and how they can find you.
With these insights, your brand will be able to keep a record of your audience’s interests, such as their favourite restaurants, hiking spots, music … the list goes on. You’re basically getting a sneak peek of exactly what to advertise to them with the knowledge of them taking the bait!
So, if a user is going to click that ‘allow’ button, you might like to know how many consumers your marketing efforts or page has reached, right?
By now you must be wondering: How do you go about measuring that? Well, with a feature like this, you still need an analytics report to tell you which factors you can continue to exploit and which aren’t as effective. Don’t worry though, we’re here to show you the ropes!
Social media activity tracking lets you see all the analytics
With the emergence of online activity tracking, you must
be keen to learn how it affects your social media branding performance, right? Especially when comparing historic analytics to the current.
Well, you’re in luck. This feature has just made things way
easier for brands, as you’re now at liberty to look at the analytical data and see whether your user activity is working for you or not.
Fortunately, digital platforms have their own social media analytics tab, which you can monitor to see how things are performing. If, for example, there’s higher engagement than before, you’d then see that your content is now hitting the right audience and that they’re interested in your products or services.
Remember, numbers don’t lie; whether they are up or down, there’s always room for improvement because, if they’re up, you need to keep them going that way.
Essentially, the beauty
of analytics helps you to make sound decisions; it keeps your current social media marketing strategy sound and makes it more targeted. How?
Well, since social media is doing the heavy lifting, you won’t have to worry about directing potential customers to your brand — it’s all being done for you!
Social media activity tracking helps small businesses
With social media tracking, small businesses will no longer be hidden behind large ones. This means that they can be recommended amongst the ‘big dogs’ and users can engage with their content like never before.
For example, users could be asking about certain offerings, which may lead to content shares of the small business (if it offers that product or service). This leads to great results, with people saying “I’ve been looking for this!”
In this way, allowing social media to track your activity essentially acts as a recommendation letter from the platform on behalf of brands to users. And, a simple click on the ‘allow’ button can ignite fruitful conversations for your brand as well as engagement, such as likes, shares
Activity tracking helps you reel in potential clients
Now that some of your work has been cut down, you need to adjust your marketing efforts to suit prospective audiences. Why?
Because your potential consumers are now half way, and in the process of being convinced, since what they like has been pushed closer to them via recommendation. Time to make things official by having them be loyal, paying customers!
You can do this by creating content, such as quote images, that read something along the lines of: “So, Facebook recommended us? We won’t disappoint! Follow our page for the services you’ve been looking for!”
Additionally, some of the branding messages can adopt a direct tone.
For example, messages that recommend a specific
service on offer, such as daily or weekly specials, rather than a general service. This will also give you insight as to which of your offerings audiences prefer the most.
You don’t have to overhaul your branding strategy. Just adjust a few tweaks here and there to suit the current status quo! Are you going to hit that ‘allow’ button the next time a social media app asks? Let us know in the comments section below.
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*Image courtesy of Canva