RAPT Creative created '#TasteInMusic' to continue engaging with the audience it had built for Jameson earlier in the year.
Using influencers, the campaign challenged music enthusiasts to create a cocktail epitomising their favourite piece of music. They were encouraged to post themselves doing so to their social media channels while tagging @Jameson and using the #TasteInMusic hashtag. Participants stood to win exclusive and bespoke Jameson Cocktail Kits, each valued at R5 000.
According to RAPT Creative’s head of public relations and influencer partnerships, Khangelani Dziba, "Jameson Comedy Month connected the brand with its consumers in an authentic way using humour as the thread. In #TasteofMusic, they were able to do the same by highlighting the chemistry between Jameson, music and aficionados."
"#TasteInMusic is a platform that is about good music. Paired with a great Jameson cocktail, it gives consumers an opportunity to share their love of music and find more ways to enjoy Jameson whiskey," says Dziba.
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