A chatbot is “a computer programme that simulates and processes human conversation,” which is then able to communicate with a person on the other end of a screen.

Chatbots can help your brand achieve various marketing goals. Where some bots only create awareness of your brand, others assist in making your brand’s social media page a go-to destination for assistance or advice.

So, let’s take a look at the different options available to you:

For more information, visit www.amasocial.co.za. You can also follow amaSocial on Facebook, Twitter or LinkedIn.

*Image courtesy of Pexels