Ready to learn more about the industry and why your social media abilities are needed? media update's Jana van der Westhuizen shows you why you are part of the greatest trend of the century.

What is a social media manager? 

Being a social media manager is so much more than just creating content for various platforms. You are in control of the social image of a brand. How? By creating, publishing and analysing content that your users engage with. 

Whether you are a full-time employee or freelancer you are in control of a brand's social media advertising and in this day and age, the follower base of a social media page is everything. It is your job to: 

Why do brands need a social media manager? 

The most obvious reason why a social media manager is essential is that their marketing efforts are on platforms that are free of charge. However, the person who manages your social media accounts is ultimately the one who is going to get the results! 

Because we live in an ever-changing world, more users are looking at social media to sell their products and market their brands. It is shown that 74% of users make purchase decisions on social media, after all.

What are some of the best advice you can give social media managers? Share your thoughts about it in the comments section.

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Want to get the most out of your content strategy? Then get to know more about social algorithms and how they can influence your brand here: The effect of social media algorithms in 200 words or less.
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