For many of us, we live and breathe social media.
It is how we connect with family, friends and strangers across the globe. It is the way we find out what's happening around the world, within our communities and it is how we stay connected.
2023 has been a wild ride, and many of us are looking forward to 2024 — and all the excitement that the new year brings. But before we get ready to toast the year, let us take a look at some of the biggest social media moments of 2023.
So sit back and relax, as media update's Saads Abrahams takes us through the social media highlights of 2023.
Let's take a look at Twitter.
Twitter turned X
On Thursday, 27 October 2022, Elon Musk bought Twitter
. Just as people adjusted to that news, in July, Musk decided to rebrand
the beloved social media platform to X
The name and logo change caused quite a stir. However, after a few months, people have gotten somewhat used to it, and are patiently waiting to see what Musk has planned for the platform in the new year.
Another change that Twitter turned X experienced in 2023 was limitations placed on the amount of content users can view in a day.
Next up is Instagram.
While Reels aren't new, users are now able to download
Reels that are made by public
accounts. If you have a private
account, you would need to change your settings
to allow your followers to be able to download your Reels.
The introduction of Threads
Meta created their own type
of Twitter called Threads
. This is a text-based
social media platform that is only
available to people with Instagram accounts.
The updates to the app include:
- your feed only shows threads from accounts you are following
- post translations
- a follow button to easily follow your followers back, and
- a web version of the mobile app.
A new and exciting update to Reels on Instagram is that users are now able to create Reels that can be as long as 10 minutes. This is absolutely great news for content creators everywhere!
Now let's take a look at TikTok.
In July this year, TikTok released a new post feature — text posts. Users can add:
- different background colours, and
The secret to going viral
The biggest social media tea to get spilled in 2023 was that the mystery of going viral on TikTok isn't such a mystery at all.
According to an investigation done by Forbes
, "TikTok and ByteDance employees
regularly engage in 'heating'
," a manual push that ensures specific videos "achieve a certain number of video views," according to six sources and documents reviewed by Forbes
The introduction of TikTok Shop
is a new feature where entertainment and e-commerce meet
. It is a new way for businesses, brands and creators to authentically connect
with possible buyers and sell directly
through the app.
Last, but certainly not least: Facebook.
Pay to be verified
Yep, you read that right. Earlier in 2023, Meta released its new subscription-based service
— Meta Verified
. This feature is available to Facebook and Instagram users and the perks of this service are:
- receiving your blue verification tick
- protection from impersonation
- live chat support
- an increased visibility and reach, and
- "exclusive features to express yourself in unique ways."
2023 would not
be complete without an honourable mention
of the growth, implementation and integration of AI
on almost all
social media platforms in 2023.
What was your favourite social media moment of 2023? Let us know in the comments section below.