TikTok content somehow always manages to stay ahead of the curve. People are constantly making jokes about other apps and their delay in catching on


TikTok trends change super quickly, ensuring that none of us 'watchers' ever get bored. Just before you are sick of a sound, filter or trend, a new one pops up


Whenever I see a trend disappearing into the background of something new, I always hear The Lion King's Circle of Life song playing in my mind. 


… So, what is the circle of life for a TikTok trend?


Get your lab coats ready, because Alrika Möller from media update collected all the necessary data on the lifecycle of TikTok content. 


Is there a part of the TikTok algorithm you are dying to know more about? Let us know in the comment section below. 

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Speaking of TikTok trends … Check out everything you need to know about the TikTok storytime

*Image courtesy of Canva

**Sources used include TikTok Creative Center, Together Agency, Later and LinkedIn