What is a social media KPI, you ask?

Well, social media KPIs are used to track how you are doing on your social platforms compared to your social media goals

The purpose of measuring these KPIs is to find out which of the posts that you are creating are working and which aren't. 

But what are the KPIs that you should be paying attention to?

There are five main KPIs that you should be monitoring when it comes to social media, and Saads Abrahams from media update breaks them down — right here!

Did you enjoy this piece? Let us know in the comment section below.

Want to stay up-to-date with the latest news? Subscribe to our newsletter

Want more social media knowledge? Then take a look at How social media is more than a numbers game — in 300 words or less.

*Image courtesy of Canva

**Information sourced from The Pretty Little Marketer