"Nothing beats a jet two holiday…" except maybe getting caught in a cheating scandal. Yup, I'm referring to the Coldplay-CEO-HR incident that is the internet's latest running joke.

From memes to gifs, any and every social media platform has been buzzing with content on this topic, which begs the question — when do you tap into trends and when do you sit out? 

 

Via Times of India

Jumping on trends has always been a quick way to grab attention — but in 2025, creators are realising that not every trend is worth the ride. Sentiment changes quickly,  media outlets are already questioning the ethics behind the Coldplay scandal and if public justice is really the way to go, especially when children are involved.

Since trends go from, "Brat Summer" to "very mindful, very demure" in a matter of days, knowing when to hop on or hop off can seem impossible, which makes following trends feel more chaotic than clever. 

 

Via Instagram

 

The truth is, today's audiences have zero tolerance for inauthenticity. Content creators, social media managers and influencers alike are no longer hopping on just any trend for the sake of going viral. Instead, they are filtering trends through a more strategic lens:

  • Does this match my personal brand tone? 

  • Will my target audience care? 

  • Am I adding value or just noise?

And no, being selective does not mean being disconnected. However, it does show your followers that you are tuned into them and that you are there for more than just fleeting hype.

In fact, 2025's social-savvy rule is quite simple: follow fewer trends, but start better ones.

So, before you jump onto the next meme train, ask yourself: is it a fit, or just a bid for clicks?

 

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Looking for more social media tips and tricks? Read How to Choose the Right Social Media Platform For Your Audience [Infographic].

*Image courtesy of Canva