TourismX is a new platform dedicated to recognising outstanding achievements in social media engagement across the tourism industry, including the Meetings, Incentives, Conferences and Exhibitions (MICE) sector, says the platform.

Set to coincide with Meetings Africa in February 2026, the Awards aims to will become an annual highlight, aiming to celebrate the organisations and brands that demonstrate innovation, influence and exceptional digital engagement, helping to elevate the MICE industry on social media, adds the platform.

Nomination Process

Self-nominations are now open and free to the industry. Participants are invited to submit their Facebook page details or links to the organisers, says the platform.

Data will be extracted from each nominated public Facebook page for the year 2025, with a focus on overall engagement, including likes, comments, shares and related interactions, to determine the winners in each category, adds the platform.

"Both the TourismX MICE Social Media Awards and the Annual MICE Social Media Report will be launched on 24 February 2026, and they promise to shine a spotlight on the industry’s top social media champions and visionaries," says Gerrit Davids, MD of Gerom Media and Organiser of the TourismX MICE Social Media Awards.

"Winners will earn the title of TourismX MICE Social Media Champion of the Year in their respective industry categories and will be recognised as leaders in the MICE sector's digital evolution," says Davids.

The Awards focuses exclusively on Facebook, as it is the only social media platform that provides access to hundreds of measurable metrics required to compile the list of winners, and because the majority of businesses maintain an active presence on the platform compared to others, adds the platform.

The Awards feature a comprehensive range of categories that aim to spotlight the diverse players shaping the MICE landscape, from tourism authorities to technology providersm, says the platform.

Social media "champions" will be announced in the following awards categories:

  • National African Convention Bureau.
  • Provincial / State Convention Bureau.
  • MICE Government Support Agency.
  • Convention Centres.
  • Conference and Event Venues.
  • MICE Airline Event Partner.
  • MICE Media.
  • MICE Technology Service Provider.
  • Team Building Provider.
  • MICE Trade and Industry Associations.
  • MICE Metro City Destination.
  • MICE District Destination.
  • MICE Local Destination.
  • MICE Event Supplier.
  • MICE Industry Event.
  • Africa's MICE Business Event.
  • Top 10 MICE Brands on Social Media.
  • MICE Social Media Brand of the Year.

For more information, visit www.gerommedia.co.za.

*Image courtesy of www.gerommedia.co.za.