New analysis from MyTelescope of global search behavior has revealed a surge in users seeking to abandon Meta's platforms, with Facebook and Instagram each recording over 14-million "how to delete" searches between June and November 2025, representing increases of 40% and 27% respectively.
The data aims to prove a stark result: while Meta faces mounting user dissatisfaction, Twitter / X deletion searches have plummeted 67% from 2025's elevated levels, reflecting the aftermath of 2024's mass user exodus rather than platform recovery, says the company.
Meta's Growing Crisis
Combined, Meta's three platforms generated over 28.4-million deletion searches in just six months, with Facebook alone accounting for 14.1-million. The 40% year-over-year surge for Facebook represents an additional 4-million searches, suggesting deepening user dissatisfaction with privacy policies, content moderation and platform experience, adds the company.
Instagram's 27% increase (nearly 3-million additional searches) suggests the problems extend across Meta's entire ecosystem, not just its flagship platform, says the company.
Twitter / X's Diminished Numbers
The 67% collapse in deletion searches, from 5.6-million to 1.9-million, suggests that most dissatisfied users already departed during 2024's turbulent period. The platform has shed users who wanted to leave, leaving behind a smaller, more committed base, says the company.
Platform Stabilisation Elsewhere
TikTok leads improvements with a 38% drop in deletion interest despite ongoing regulatory pressures, while Snapchat, LinkedIn and Pinterest all show modest declines, suggesting these platforms have successfully addressed user concerns, says the company.
"Meta is experiencing what Twitter / X went through in 2024, but at an even larger scale," says Kristofer Dalin, Analyst at MyTelescope. "When 14-million people in six months actively search for how to leave your platform, that's not just user churn, that's a crisis of confidence."
"The pattern is clear: deletion search spikes precede actual user departures by 3 to 6 months. Twitter / X's numbers crashed because the exodus already happened. Meta's numbers are spiking now, which means their real attrition problem is still ahead of them," says Dalin.
While Meta platforms account for 28.4-million deletion searches, all non-Meta platforms combined total of 7.1-million, and most are trending downward, adds the company.
The Bottom Line
The report suggests that Meta has become the epicenter of social media user dissatisfaction. With deletion interest up 40% for Facebook and 27% for Instagram, the company could face a challenge to user retention. Meanwhile, competitors have largely stabilised, with Twitter / X's low numbers reflecting a completed exodus rather than renewed user satisfaction, says the company.
The data aims to suggest a fundamental restructuring of the social media landscape, with users increasingly willing to abandon platforms that fail to prioritise trust, privacy and user experience, concludes the company.
For more information, visit www.mytelescope.io. You can also follow MyTelescope on LinkedIn, or on X.
*Image courtesy of www.mytelescope.io.