The
South Africa- the Good News website recently announced that a new South African animated series will use offbeat comedy to encourage viewers to analyse their behaviour, and take steps toward reducing their risk of HIV infection.
Scrutinize is a series of short animated commercials, known as ‘animerts’, that will centre on the everyday realities placing young South Africans at risk of infection
The lead character, created and played by comedian Joey Rasdien, is a taxi driver on a mission to flip the meaning of HIV, so that it stands for H- I-Victory.
The series is the result of a public private partnership between USAID, John Hopkins Health Education South Africa (JHHESA), Levi Strauss and series creators Matchboxology; aimed at creating an effective public health messaging tool targeting 18- to 32-year olds.
Scrutinize uses South African slang and symbols with the kind of humour that makes shows like The Simpsons so popular around the world. The first round of eight
Scrutinize animerts will appear over the course of this year, on national television and in public health clinics.
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