Cash Converters SA already has 75 stores across South Africa, Namibia and Zambia. The win includes the re-launch and rebrand of the business and the full scope of media including digital.
“We are very happy to work with Planit media. They offer a very senior team and I have been very impressed with the level of input into our business and the value that they add. Their thinking generally, but specifically in digital, and its application to localised targeting in retail, is very exciting for us,” says Natalie Champion, head of marketing at Cash Converters Southern Africa.
“Cash Converters is a great opportunity for us. We know we can add real value to this business during their period of expansion. This is a great addition to our rapidly expanding client portfolio since our launch two months ago,” says Planit Media.
The agency will partner with Radar, who was recently appointed Agency of Record in an industry pitch.