Design and insights agencies, P-O-P manufacturers, retail design experts, category managers, trade marketers, shopper technology specialists as well as brand manufacturers and retailers from all over South Africa are invited to enter and showcase their in-store work. The pinnacle of the awards is winning the Display of the Year Award for the best temporary and permanent entries across all categories as well as Display of the Year in the campaign category. This year’s winners will be celebrated at a glitzy gala event in November.
An exciting addition to this year’s awards is the introduction of the Insights to Action category. This category is aimed at brand and category management teams within manufacturers, retailers and agencies, who can demonstrate how the use of insights led to a change in a fixture or at the point-of-purchase that has resulted in a positive impact not only to the shopper experience, but also to retail sales.
“The 2016 POPAI SA Awards will offer 26 categories catering to the retail marketing for work produced and placed between Saturday, 1 August 2015 and Saturday, 30 July 2016,” said Dee Berry, business manager of POPAI SA.
“Our awards present a unique opportunity for trade and category professionals to win accolade among their peers in the local industry.”
Winning a gold award allows South African winners the added opportunity to compete and be judged against gold winners from other POPAI chapters across the globe at the 2017 POPAI Global Awards.
“We are especially proud to have had two of our winners, POD Communications and Kansai Plascon top their categories at the globals in 2015 and equally proud to celebrate Fishwicks Printers global win at the 2016 POPAI Global Awards in Las Vegas last month,” says Berry.