Peter Khoury, chief creative officer at TBWA\Hunt Lascaris Johannesburg, says of this latest win; “D&AD celebrates and nurtures outstanding work in the design and advertising industry. Winning a D&AD Pencil is extremely rare. Recognised the world over as a shining symbol of the very highest creative achievement; it doesn’t get much better than this. It is an honour to represent South Africa on the global stage, and huge congrats to all the other South African winners.”
These wins are part of ongoing awards success for the agency. TBWA\Hunt Lascaris Johannesburg was named best radio agency in the world according to the Cannes Lions, the industry’s largest and most prestigious award show, which receives almost 40 000 entries from as many as 94 countries worldwide.
This reputation as a radio powerhouse was further proven at the recent One Show Awards in New York where the agency was ranked as the second best radio agency in the world after winning Gold, Silver, Bronze and Merit Pencils for the same Student Flights and Doom radio campaigns.
Locally, TBWA\Hunt Lascaris Johannesburg was recently named best individual agency in South Africa for 2015. “This is the result of hard work, consistent performance and great clients,” says Jenny Glover, executive creative director at Hunt Lascaris.
Describing their successful radio approach, Glover says; “All great radio needs to be conceptually and executionally on point, but winning work always delivers something more. I’d guess that our secret lies in our unique approach to humour and that we’ve also always poured substantial time and effort into writing craft.”
The Student Flights and Doom radio campaigns have been acknowledged across the globe, picking up metal at Cannes, Loeries, Ad of The Year, One Show and now D&AD. The Student Flights ‘Travel Before It’s Not Fun Anymore’ campaign has also launched additional media elements including print, outdoor and a second round of radio that the agency will feature at Cannes 2016.