APEX Awards delivers more effectiveness with addition of Master Class

A black-tie evening awards ceremony at The Campus in Bryanston will be preceded by a Master Class boasting some of the best brains in the business in the morning.

The 2016 APEX Awards will once again be celebrating and awarding communications campaigns’ performance excellence. Best-of-breed advertising and communications campaigns that contributed a tangible and measured return on investment and/or objectives will be showcased for their contribution to business success. The Master Class which is set to ignite debate, inspire critical thinking and illicit response will add even more clout to the annual awards programme.

Six captains of industry will each present the latest trends and thought leadership in the business of advertising and communications. Each presentation will be followed by a hard-hitting, investigative session led by Jeremy Maggs.

“The APEX Awards 2016 Master Class is an event that simply cannot be missed. We have put together a stellar line-up of speakers. Not only are they going to inform and provide opinion, they will also be interrogated by Jeremy Maggs in his very own inimitable style,” says ACA CEO Odette van der Haar.

“This is an exciting profession that continuously takes the ordinary into the extraordinary and in so doing, adds tangible value to business and the economy as a whole. The Master Class provides an essential perspective for all professionals in the business of marketing, advertising and communications and it is a necessary introduction to the Awards Ceremony that will be held later the same day.” 

“This year’s powerful APEX 2016 programme leaves no doubt that our profession adds value to businesses intent on achieving success and it is a viable career option for creative and critical thinkers. The Master Class with its first-class line-up of speakers as well as the bursary scheme demonstrates this.”

The 2016 APEX Awards is made possible thanks to the participation of our key partner SABC and sponsors: Alexander Forbes, Millward Brown and Unilever,” concludes Van der Haar.

The APEX awards are hosted annually by the Association for Communication and Advertising, the official representative body for the Communications and Advertising profession in South Africa.

For more information, visit www.acasa.co.za. Alternatively, connect with them on Facebook or on Twitter.