Madex, which represents the next step in marketing evolution, follows on from the transformation of the ever-popular Markex show into a targeted promotional product event, aimed specifically at resellers of promotional products and their corporate buyers from 2016.
“The market has spoken, and we listened,” explains Nick Sarnadas, event director for Specialised Exhibitions Montgomery.
“We conducted in-depth, independent research with previous Markex exhibitors and visitors during the latter part of 2015, and identified a need within the marketplace for two separate exhibitions - one that focuses expressly on the promotional products industry, and another that is a separate exhibition, rich in content, for the marketing and related industries.
Sarnadas adds that it’s a brave new world, from advertising and events to PR and design, the marketing landscape has changed dramatically and it’s time to join the new marketing era.
“Madex 2017 will bring together the best in South African advertising, PR, design, events, stand design, printing, outdoor media, content creation and social media, allowing them to showcase their talent and share their knowledge with Africa’s marketing and communications sector face-to-face, and all under one roof,” says Sarnadas.
The new show will take place over three days, from Tuesday, 6 June to Thursday, 8 June 2017 at the Sandton Convention Centre in Johannesburg, and encompasses tried-and-tested visitor draw cards, including seminars, conferences and other industry-relevant content.