WeChat has partnered with Stuff, South Africa’s premier consumer technology magazine, and retailer Incredible Connection to offer readers mind-blowing product deals which they can buy and have delivered to their doorstep without ever putting the magazine down.
“At the heart of everything we do at WeChat, we aspire to make every day easier for our customers. Through this new, innovative offering, we are able to turn a physical magazine into an e-commerce channel. We’re making every day easier for not only our customers but for Stuff magazine readers and Incredible Connection customers. We have ushered in a new era for brands, making customer access easier,” says Brett Loubser, CEO of WeChat Africa.
From seeing a product in print to having a product in your hands, a lot of effort is required from the consumer in order to purchase a product. As a result, many potential customers are lost in the process.
“WeChat is so much more than a mere instant messaging app,” says Stuff publisher and editor-in-chief Toby Shapshak. “The app has offered voice and video calling for ages, something most of its rivals still don’t. And, with the addition of WeChat Wallet, users can now make payments as easily as they’d start a conversation. We’re thrilled to be able to use this functionality to turn Stuff into a buying catalogue, and offer our readers real value in the process.”
Readers will not only get a discount on each item, but will get a cash rebate from WeChat straight back into their WeChat Wallet. This cash rebate can be used to buy other products on offer, purchase prepaid airtime or electricity, be sent to other WeChat users or used to make purchases at any SnapScan merchant.
To make a purchase, readers need to download WeChat and set up a WeChat Wallet. Once they’ve done so, and have linked a bank card to the Wallet, the purchase is as easy as scanning a QR code alongside the product of their choice and following the instructions.
“We have always been focused on bringing technology solutions to life for our customers with simplicity, ease-of-use and accessibility top of mind. This partnership takes simpler and more convenient to the next level, everything you’d want from your tech and everything you’ve come to expect from Incredible Connection. Just another way we’re ‘making tech easy’,” says Stefan Marnewick, CEO of Incredible Connection.